The Business of Building Apps – App Product Management Course for Developers

Ecommerce Empire Academy

Learn to turn your app solution into a reality. This course is for leaders, entrepreneurs and software developers.

✏️ Course developed by Shad Sluiter. Check out his YouTube:

0:00:00 Course Introduction
0:03:14 Unit 1 – Motivations for building an app
0:06:44 Unit 1.1 What is the value proposition of your app?
0:12:40 Do you need a web app or just a better website?
0:15:14 Categories of Apps – which app category is easiest to compete in?
0:34:24 Unit 1.2 Identify the problem you are trying to solve with your app.
0:36:19 Candy, vitamins or addictive painkiller?
0:41:59 Fulfillment, recognition, security
0:42:54 The Five Whys
0:49:58 Unit 1.3 How to discover a niche in the marketplace
0:52:59 Follow popular trend
0:56:39 Add a twist
0:58:21 Your own expertise
0:59:44 Problems in existing competition
1:04:34 Unit 1.4 Listening to users
1:11:44 Users that exist in the market
1:14:39 Get user feedback
1:24:54 Idea 2.0
1:28:17 Homework (Airbnb and Lyft, App Annie and Sensor Tower, Write an application plan)
1:48:44 Unit 2 UI, UX, MVP design
1:56:34 How to create user stories
2:02:14 Planning for an MVP
2:05:24 Unit 2.2 Designing an effective UI user interface
2:07:04 On boarding new users
2:09:44 The Google UI Case Study
2:10:14 The Photoshop Adobe UI negative Case Study
2:14:19 Effective UI elements
2:17:20 Don’t Make Me Thing Steve Krug
2:19:34 UI design templates
2:20:34 Design for your target audience
2:22:39 Unit 2.3 How to design an effective UX User Experience
2:23:24 UX is where Design strategy and Technology intersect
2:27:14 Application Flow
2:29:34 Measuring Conversion Rates
2:30:14 UX outside of the app
2:31:04 The User Empathy Map
2:35:39 Six principles for a positive UX
2:37:34 Unit 2.4 The MVP
2:38:54 The Lean Startup MVP concept by Eric Ries
2:39:39 Planning for future versions of your app
2:40:34 What is NOT an MVP
2:42:44 Zappos MVP Case Study
2:43:44 The MVP design pyramid
2:45:44 The purpose of an MVP
2:46:44 Keeping the cost of an MVP low
2:50:36 Homework (App Design Case Studies, Develop User Stories, Interactive UI prototype)
3:11:09 Unit 3.1 Marketing and Monetization for an App
3:12:34 The BMC Case Study
3:27:04 Unit 3.2 Monetization Strategies of Apps
2:28:29 Apple App Store vs Google Play Store revenue
3:31:14 iOS vs Android user value per customer
3:32:19 iOS vs Android market share in various countries
3:44:14 Unit 3.3 Marketing Your App
3:53:09 Unit 3.4 Dealing with Investors
4:04:44 Homework 3.1 Build a BMC for your app
4:07:06 Unit 4.1 Building Customer Loyalty
4:08:04 Why Customers Abandon Apps?
4:09:49 First-to-Mind solution
4:10:59 Compulsion
4:11:04 Morality of Addictive Apps
4:13:04 The HOOK app addictive model
4:32:49 Homework (Understanding Hook, Applying Hook)
4:38:54 Unit 5.1 Choosing the Right Tools
4:48:19 Unit 5.2 Nine Companies Who Nailed their App
4:59:31 Unit 5.3 Development Languages and Cross Platform Tools
5:18:58 Homework (Compare Dev Tools, Recommend a Development Solution)
5:27:34 Unit 6.1 Full Stack Considerations
5:28:20 Choosing a Database Backend
5:29:14 SQL
5:31:34 noSQL
5:35:09 SQL vs noSQL
5:44:04 Graph Database
5:50:09 Full Text Database
5:56:34 Vertical Scaling
5:59:14 Horizontal Scaling
6:01:54 Data Duplication in Distributed Databases
6:04:44 SQL Shards
6:13:22 Homework (Recommend Database Solutions, Explore API services)
6:20:14 Unit 7.1 Hiring the Development Team
6:20:54 Four Roles of a Software Development Team
6:21:54 Product Manager
6:24:19 Product Designer
6:29:24 Front End Developer
6:30:29 Back End Developer
6:36:04 Unit 7.2 Mobile vs Web Development
6:47:59 Unit 7.3 Agile Team Management
6:48:54 SDLC Agile vs Waterfall
6:49:44 What is Waterfall Development?
6:50:59 What is Agile Scrum Methodology?
6:56:42 The Product Backlog
6:58:04 Spring Planning
6:58:39 Sprint Backlog
6:58:59 What is a Sprint?
6:59:42 Product Increment
7:00:29 Daily Scrum
7:01:54 Sprint Review and Retrospective
7:03:23 Unit 7.4 How to Write a Job Requisition
7:19:04 Homework (Team Roles, Internal Job Requisition, External Job Posting)
7:32:24 Unit 8.1 Future Trends in Mobile Development
7:50:22 Homework (Review Past Predictions, Current State of Development Tools, Future Mobile Tech)

35 thoughts on “The Business of Building Apps – App Product Management Course for Developers”

    1. This is really valuable information, would like to have it on docs if possible thank you for making such awesome content

    2. Thank you very much!! This is the most valuable tutorial that I came across on the internet. Subscribed to your channel.

  1. should make something like this for web dev also like building websites from buisness prespective etc.

    1. A lot of the same principles apply. The only downside is there is no “app store” for websites/web apps so it makes research a bit harder. Best thing to do is once you have an idea, research for any apps (mobile apps will usually have a website) that compete with your idea, and try to do it better than they do.

    2. @Ham but how to compete with mega websites like wikipedia if i want to create same sites for info collection.

    3. @Manas Sharma a principle that is being taught in this series is, augment and dont create especially if you try to compete with a big company

  2. Son los mejores, muchas gracias por compartir todo este contenido con aquellos que buscan superarse para mejorar su calidad de vida y la de sus seres queridos, nunca olviden porque lo hacen, son personas muy valiosas. 👍

  3. Gianluca Cisana

    Just what I was looking for. There are many videos on the net on the technical side but very few on the business side. And this is truly wonderful. Thanks!

  4. Tbh this course fits basically in any industry. I love this course! I’m sure this will help me in the future!

  5. I haven’t watched for more than 10 mins but I think the team is as always doing great do. I’m learning a lot from your contents. God bless you all

  6. Mr. Shad Sluiter is one, I recommend every student. He never misinform. We are all student when we are watching this type of video. As a Professor he knows better than any one where and why a student feel difficult to learn. Its the real time experience.

  7. Abayomi Oyesola

    Thanks Professor Sluiter for your effort and time. I was so glued to this video that I had to finish it within two days. I’m glad your lessons will be useful for my progress and for other software developers who want to make excellent apps too.

  8. YES!! Finally a video addresing the business aspect of app developement. I was definitely looking for this. THANK YOU!

  9. Mr. Shad Sluiter … You are one of the Greatest Teacher I have seen on line, I wish I was in AZ and take a class in person. Thank you sir.

  10. Thank you very much for this great knowledge sharing presentation. Please share the links to other video recordings that you referenced in the presentation.

  11. Thank you so much, this video is just what I need and you’re an amazing lecturer! Ten times better than my college!

  12. Very Nice and Informative Video.
    I really like free code camp but guys we need more these kind of videos from your channel.
    Thanks Shad Sluiter for giving us your time and this beautiful video.

  13. Professor Sluiter i can’t express how much gratitude i have towards you and your work. I’m from a very poor country where have the ease or the freedom to be a legal business man is very difficult, much less become a entrepreneur.

    Thank you for mapping the dense and unknown waters of become a app entrepreneur.

  14. If only I had access to a great source of information like this at the beginning of my tech journey…

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