eCommerce Marketing Strategies – 12 Killer Tips | Marketing 360

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Tips covered in video:

Tip #1 – Use a good cart. Shopify, WooCommerce, BigCommerce

Tip #2 – Optimize your product pages both with regards to SEO and Design, product title, description, images, trust badges, reviews, video

Tip #3 – Schema markup for google rich cards (schema markup testing tool)

Tip #4 – Optimize your product feed via Google Merchant center

Tip #5 – Run Google shopping ads

Tip #6 – Run dynamic retargeting campaigns across Google display and YouTube. As well as retargeting ads across FB and Instagram

Tip #7 – Run FB and Instagram ads and retargeting on those channels as well. Target a very tight demographic of people that fit your brand.

Tip #8 – Invest in social media management, build an organic following.

Tip #9 – Automate email marketing (holiday, birthdays) and send end of month promotions.

Tip #10 – SMS VIP deals

Tip #11 – Use a CRM and hire a sales and support person. Follow up call customers. Ask for reviews, sales packages, learn about their needs, ask for referrals, ask to share on social. Kill customer service

Tip #12 – create a customer care package. Nice branding. Use to get amazon buyers to buy from your site next time. Include coupon.

#increase ecommerce sales #ecommercemarketing #ecommercemarketingstrategies #ecommercemarketingtips #ecommerce tips for success #ecommerce website design tips #ecommerce marketing agency

Presented by: JB Kellogg

JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire.

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Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation's Best Places to Work by Glassdoor!

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49 thoughts on “eCommerce Marketing Strategies – 12 Killer Tips | Marketing 360”

  1. Great informations. Thanks for all the awesome free content. There is just one little thing. At minute 10:30 you recommended a card in the customer care package to bring the customer back to your own website to increase the sales. That would be just great but as far as I know this is not conform with the Amazon terms of service and could bring some serious trouble for your Amazon account. Maybe they changed it and now you are allowed to do it but I cant imagine because you taking sales from AMZ

    1. Hi Marten! Great question. Amazon does prohibit sellers from attempting to divert or redirect shoppers away from the Amazon website (including calls-to-action in the product description, or giving buyers a discount for abandoning the Amazon sales process and re-purchasing on the seller site) but there are no explicit restrictions on including marketing messages within the delivery. That being said, Amazon could change the rules at any time so you’ll want to make sure you are fully adhering to their requirements at all times. This article may help –

  2. elise marie eenlo

    Interesting points, I most certainly see the practical aspect of your project! Well done and keep up the hard work, looking forward to your future development and updates!

    1. Vitthal Kalamkhede

      Yes CRM is the most effective tool to improve service quality. Zoho CRM is one of the best tool.

  3. Great video! I appreciate your coherence and straightforwardness. Going to put these tips to the test now. Thank you!

  4. Hi Marketing 360. Thanks you for this great content. I have a question for you. As your experiences , how long does it take to see the result of being purchase by a lot of people in your Shopify store?

    1. Vitthal Kalamkhede

      It depends on multiple factors like your budget, competition, product, and website design.

  5. Seek Discomfort

    Great! Starting my own business at 15 and this has helped tremendously:) already growing 10x faster!

  6. J.R. Fisher Training

    Love your videos. You go into great detail. I’ve been doing eCommerce for 10 years and it’s refreshing to hear honest training that helps people out. Cheers, keep it up!

    1. victor ramirez

      What do you sell or promote in the E commerce space I’m curious to know ?

    1. Glad you liked it! If you have any ideas for videos you’d like to see or questions you’d like answered let us know.

  7. Dances with Stone

    That’s a lot of info in 11 minutes, well done! I have to go thru again with a notepad, too many new ideas. Thanks.

  8. La-Kisha Thompson

    This information was so helpful. For this video to be 2 years old the content is still valuable to eCommerce today. Thank you so much for these tips, best 11 mins spent on YouTube.

    1. Marketing 360

      Glad it was helpful! Digital marketing changes so rapidly we’ve been really pleased to see how this video has stood the test of time. Thanks for watching!

  9. Great tips, so many people neglect email automation you can scoop up so many more sales on the backend with minimum effort!

    1. Nothing in this world is truly “set it and forget it” but automated email journeys are about as close as you can get! The occasional update or optimization and you’re good to go.

  10. Gabrielle Orsino

    I have been interested in taking a e-commerce marketing class and this motivates me to take it and will also help me in the near future once I’m ready to start up . Thank you -for the info very helpful .

  11. Great video JB! If starting a business to sell watch straps, is it better to have a product Page for each strap colour? To have more precise urls and more pages to index?

    1. Sometimes. However, most website platforms allow for variable URLs for variable products which will allow for organic ranking or direct traffic.
      However, if the straps are different enough (not just color) it may be better to have standalone pages.
      Great question!

    2. victor ramirez

      It’s been 9 months Ospina and I’m curious to know how your watch strap business is going ?

  12. Rostom l رستم

    Best video I have ever watched when it comes to eCom, full of info and tips … thank you so so so so much

  13. I Don’t Talk To Cops

    Thanks for the invaluable advice. Straight to the point and easy to follow. Great job mate! 👍

  14. Wow ! Excellent video ! Thank you so much. 4 years later and just came across this. So helpful since I’m getting into Advertisment. 🙏🏻

  15. Great overview of how you can boost your sales! We must add that SMS Marketing is a must for any business these days, especially e-commerce store!

Comments are closed.