Business Domain Name - Biggest Benefit Of Using A Long Web Domain Name As A Marketing Strategy
Justin Koh
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Business Domain Name - Biggest Benefit Of Using A Long Web Domain Name As A Marketing Strategy
By Justin Koh
In the world of 21st century, it is no longer surprising to find that most business had already establishes a web presence to support their brick-and-mortar businesses. There are many advantages of establishing a web presence on the Internet such as selling globally to prospective customers and disseminating information to the public.
Most business owner would have already understood the importance of a web presence to their business. What most of them had failed to understand is that the in their website can contribute significantly to their online marketing strategy.
First, we look at a few rules of a good domain name. Most would agree that a good should:
1) be able to describe your business when people first look it.
2) include hyphen in between the words to make it easier to read.
3) have an appropriate .com, .net, .biz, .info, .org to reflect the nature of the business.
What I differ in opinion is that a long "mysuperduperbrandflyingsite.com" can be as effective as a short "superduper.com" depending on the context where the is used. Many people would definitely disagree with me on this point as they believe that a short is easier to remember. However, a long can be just as effective depending on the context where it is use.
Having
a catchy long such as http://www.dont-miss-a-thing.com or http://www.once-in-a-lifetime.com/ would definitely helps to draw attention to your business promotion rather than promoting your website name http://www.yourcompanyname.com which is mundane.
When people reach http://www.dont-miss-a-thing.com or http://www.once-in-a-lifetime.com, you can communicate a short sales message before driving them to the appropriate web page.
Thus, depending on the context where the is used, a can actually help to make or break your overall marketing performance.
About the Author
Justin Koh is a freelance writer whose articles have appear in most major ezines. You can find more of these at: http://www.domainnamecenter.info
You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated.
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